Attention: Food, Supplement & Skincare CPG* Ecom Brand Owners
Break Through the
"7-Figure Barrier"
Transform your business in 12–24 months with a vetted business model. Get tailored strategies and expert support to create consistent growth & profit.
Click Below to Watch First!*CPG = Consumer Packaged Goods
Video coming soon
Exclusively for: CPG ecom brands — food, supplements & skincare.
Complete the form below to transform your business.
What type of ecom brand do you have?
Apply Now20-Year Case Study (2004 to 2024): Activation Products
Yes, I've done this before.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths.
I stood beside him, supporting his journey, and in doing so we found a health remedy that helped him recover… and launched a business around it called Activation Products.
That business grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company's operations, marketing, hiring, logistics, and more for 20 years.
I developed hands-on expertise in every aspect of the CPG world, from product development to marketing to logistics. This is the real-world path I've walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I'm here to help you do the same (and far greater) with your brand.
130,000+
Customers (US · CA · AU · UK)
20 Years
Operations, Marketing & Logistics
Founders
of Activation Products
These are my receipts.
For CPG Ecom Brand Owners
Who Want To Finally Have A 7-Figure Year
Without wasting years of your life making every mistake in the book…
For example:
Food
Long shelf-life products
Supplements
Sports nutrition & natural health
Skincare
Creams, lotions, serums, etc.
Not Selling A Consumable Product? We Probably Can't Be Business Buddies 😉
The ecom game I know, eat, sleep, and breathe… is selling things that people consume and need to reorder (ideally on a monthly basis).
Things I don't get excited by:
Apparel
Not my jam… at all… plus I have no desire to compete with Gym Shark or Patagonia.
Jewellery
Repeat orders are a challenge, plus it doesn't interest me.
Housewares
Too many SKUs, typically low margins, and frankly pretty boring; no thanks.
How I Get Results For You
(Without Wasting Your Time)
Step 1
Deep-Dive Audit
We start by dissecting every part of your business…
- Your numbers
- Your marketing assets and campaigns
- Your operations and supply chain
…to uncover the real bottlenecks holding you back from seven figures. No guesswork, just hard data.
Step 2
Forecast + Plan
Forget vague strategies and theories.
After I complete the audit, I'll make and present to you a crystal-clear 2-year financial forecast and a step-by-step action plan.
Every move is designed to drive revenue, protect profit, and quickly move you beyond the 7-figure mark.
Step 3
Guided Execution
For the next 90 days, I'm in the trenches with you.
- Weekly strategy calls
- Direct Slack access
- My vetted network of copywriters, ad buyers, designers, and CRO pros
We move fast. We stay focused. We get results.
Warning: Only 3 Spots Remaining
Limited capacity. I only have space to work with a few brands at a time to make sure every founder gets my best work.
When my bandwidth gets maxed out, that's it for this year… or longer.
In case you're wondering, this isn't fake scarcity or a cheesy marketing trick. Because I take my client's success seriously and put the work in to help you surpass 7 figures, spaces are naturally limited.
Fair warning: making ecom brand owners wealthy is what I do, and I am very selective as to whom I work with. As time goes on, my prices go up. Don't make the mistake of missing the opportunity to own an ecom brand that makes life-changing wealth.
Still Not Sure?
Frequently Asked Questions
Here's what most business owners want to know:
How much capital do I need to scale my ecommerce business to 7 figures?
This amount is NOT my fee (though my fee is part of the total budget needed). Most of the money is needed for building your marketing funnel and paid advertising.
Do I have to use Shopify?
Also, I strongly prefer that you use Klaviyo for your email marketing. I have a list of recommended software for an ecom business that we can discuss if we work together.
How long does it take to see results?
From month 6 onwards we focus on scaling up your paid ads to generate more and more sales.
By month 12 we will expect to have crossed the 7 figure mark ($1M) and will continue to grow from here. The goal is to pass 8 figures ($10M+) by month 24.
Do you work with international business owners?
I live in Australia, near Brisbane (time zone UTC+10 [AEST]), and typically am available M-F 9-5 in my time zone, though I can and do make myself available for clients outside this time range to accommodate you if needed.
What makes your approach different than other 'ecommerce consultants'?
The work I do with you is essentially a fractional COO/CMO service, specialising in direct-to-consumer (DTC) ecommerce business development and growth.
I don't give generic or vague advice; I guide you to build the systems, teams, and marketing assets needed to scale your brand to 7 then 8 and even 9 figures (if you have the right stuff to make it to that level).
How much time will I need to commit each week during this program?
The amount of work varies during different stages of building the foundation, generating sales, and scaling up.
The more time you spend doing the things I tell you to get done, the more likely you are to break through 7-figures sooner. Eventually this will lead to you having to do WAY less in your business.
I don't have a product yet, just an idea. Can you help me?
I can and do work with people who want to bring a new product idea to market. Send me an email (the@captainsofecom.com) to discuss product development.
I have a product but no sales yet (aka. 'pre-revenue'). Can we work together?
As long as there’s evidence that your product can be profitable on the market (ie. there are competitors who successfully sell a similar product as yours), we can do it.
Expect a slightly longer period to break through to 7 figures vs. having sales already, because there is more work to be done in this case.
I’ve plateaued at around $1M, but can’t seem to shift it. Can you help me reach the next level?
The strategies we use to break through $1M are still applicable to go to the next level ($10M). We just have to improve your current systems and marketing efforts and scale them up.
Is hitting 7 figures guaranteed? What factors could prevent that from happening?
However, the path to 7 figures and beyond is straightforward, repeatable and easy to achieve if you have:
1. A good product.
2. Enough capital to grow.
3. A cohesive plan and the ability to execute.
The biggest factors that can prevent you from reaching 7 figures are:
1. You quit the program before we complete your growth path.
2. You don’t have enough capital to scale up your growth.
3. You don't follow the action steps I outline for you.
During the program, can I call you whenever I like?
How often can I get feedback or ask questions if I’m stuck?
What’s the total cost of the program and are there payment options?
Are there any additional costs, like advertising or software, I should budget for?
What happens if I need to pause or step back due to personal or business reasons?
If ads are running this will not be good for your business. However, if something serious comes up we can figure it out together, just ask.
Meet the Founder (Your Ecom Mentor)
Hey, I'm Anthony.
I help ecom brand owners who sell food, supplement, and skincare products smash through the 7-figure barrier — and when we work together, your competitors become my competitors.
- Built a $10M/year supplement brand
- 20+ years of real-world ecom experience
- Delivering the truth, solid plans, and zero fluff